SCOTLAND’S FIRST 4DX COMES TO GLASGOW

- Cineworld Glasgow Renfrew Street adds next generation cinema experience to its current offering –

- The cinema now hosts the first ever 4DX auditorium in Scotland -

Cineworld Glasgow Renfrew Street is the first cinema in Scotland to house 4DX, a revolutionary and immersive cinematic experience. Following on from the successful launch of 4DX in the UK in 2015, the new experience opened to the public on 5th August 2016.

Introduced from South Korea and considered to be the biggest innovation in cinematic technology, the Cineworld Glasgow Renfrew Street 4DX auditorium will stimulate all five senses through high-tech motion seats and special effects such as wind, fog, rainstorm, lightning, bubbles, water, rain and scents. Available in both 2D and 3D formats, 4DX, which is exclusive to Cineworld in the UK, works in perfect synchronicity with the action on screen – creating the most exhilarating cinema experience yet.

4DX has been adopted by the big Hollywood Studios with more than 300 movies, including recent blockbusters such as Disney’s The Jungle Book and Independence Day: Resurgence, screened in 4DX. The hotly anticipated Suicide Squad will be one of the latest films available in 4DX and will be screened during the opening weekend at Cineworld Glasgow Renfrew Street.

Receiving ‘Cinema Innovation of the Year’ award by I3DS (International 3D & Advanced Imaging Society) in 2014 and the ‘Elison Award’ Silver prize in 2015, 4DX has also been highly praised by famous film directors such as Alfonso Cuaron of Gravity, who showed interest in making future projects in 4DX.

The 4DX auditorium, houses 136 specially designed seats, plus a curved screen measuring 11.6m by 5.0m – bigger than a double decker bus. The 18-screen cinema will also be getting a complete upgrade with a new bar, a Starbucks coffee shop and a Superscreen installed.

The Superscreen will be the second in Scotland seating 669 people, and will include a wall to wall screen reaching the ceiling, dual projectors giving a brighter 3D experience and breath-taking multidimensional sound with Dolby Atmos speakers, powered by 32 amplifiers. The Superscreen will also be open to public this year.


Byung-Hwan Choi, CEO of CJ 4DPLEX , added: “Following on from five very successful launches at Cineworld sites in England, we’re delighted to be bringing 4DX to Scotland. In a strong and close partnership with Cineworld, together we plan to deliver this fantastic proposition to an even wider audience by expanding 4DX even further over the coming year.”

The Cineworld Glasgow Renfrew Street 4DX auditorium is now open to the public with Suicide Squad 4DX tickets on sale. To book tickets and for further information on Cineworld Cinemas, please visit www.cineworld.com.

 

Mike Wiles (General Manager of Cineworld Glasgow Renfrew Street) and Justin Skinner (Cineworld Senior Vice President of Marketing) in the new 4DX screen at Glasgow Cineworld



Mike Wiles, General Manager at Cineworld Glasgow Renfrew Street , comments: “Over 150,000 people have tried the 4DX experience with Cineworld since opening last year and absolutely loved it, so we’re absolutely thrilled to be opening our first 4DX in Scotland. There’s nothing like it in the area and it’s totally exclusive to Cineworld. We cannot wait to see customers’ reactions when they try it out!”

“We are always looking at the latest innovations in technology, and with our offering now including 4DX as well as Superscreen, we are giving customers more choice to watch a movie how they want. We’re confident Cineworld Glasgow Renfrew Street will be the best place to watch a movie.”