
As the story unfolds, Apnas presents a nuanced exploration of organised crime set against the backdrop of Manchester, amidst family expectations and social pressures. Balancing suspense with emotional depth, the film delivers a grounded narrative shaped by realism and character-driven storytelling.
The film is accompanied by an original soundtrack featuring a range of talented artists, including lead actor Asim Ashraf, known as Ceazaa, Metz & Trix, Joga Jeezy and Hukz, with notable features from acclaimed UK performers Wiley and Sneakbo. The music blends contemporary urban sounds with dynamic beats, enhancing the film’s atmosphere and supporting its emotional and narrative character arcs.
The release represents a significant milestone for AFA Productions, which has cultivated a highly engaged audience through its popular YouTube channel, Apnas TV, now boasting over 460,000 subscribers. In just two weeks, the trailer has racked up remarkable views, setting the stage for a highly anticipated cinematic debut.
Fiaz Ashraf, CEO of AFA Productions, commented: “Apnas represents a hugely important step for us as a production company. After years of building an audience online, bringing this story to the big screen has always been the ambition. There has been a real sense of anticipation around this film, and we’re excited for audiences to finally experience a powerful, character-driven story about family, loyalty and the choices that define us.”
Partnering with Munro Film for the UK and Ireland theatrical release ensures Apnas will reach audiences nationwide, supported by a distributor with a strong reputation for championing independent cinema.
Frank Munro, Managing Director of Munro Film, added: “We’re delighted to be working with AFA Productions on their debut feature. Apnas is a powerful and authentic film with a strong identity and clear audience, and we see real potential for it to resonate with cinema-goers across the UK and Ireland. There’s growing anticipation around the release, and we’re excited to help bring this compelling story to the big screen.”