About “Take Care with Peanuts”
The “Take Care With Peanuts” initiative, is a global multi-year enterprise
encouraging everyone to “take care”—of themselves, each other, and the
Earth. The initiative draws on themes of wellness, community, and
environmental engagement found throughout Charles Schulz’s revered comic
strip, and includes philanthropic outreach, social messaging, and
educational activities. Children and communities are at the heart of each
activation. As part of the campaign, Peanuts has created eleven 60 second
social media messages, one each month, centred around a different theme to
remind us to press ‘Pause’ and appreciate ourselves, those around us, and
this place we call home all to inspire and motivate action. The video
messages are available in 10 different languages.
Peanuts Worldwide’s newest global initiative, "Take Care With Peanuts" draws inspiration directly from Charles Schulz’s beloved comic strips.
Featuring favourite characters such as “Snoopy” and “ Charlie Brown,” the initiative reminds all of us to be
good global citizens, especially in these tumultuous times. In honour of Earth Day this month, Peanuts is debuting their newest
short, "Take Care of The Earth: Choose to Reuse".
“Choose to Reuse” is the fourth original video and activity released as
part of the “Take Care with Peanuts” initiative, a global multi-year
enterprise. Each month focuses on one of three vital messages—Take Care of
Yourself (focused on physical and mental wellness), Take Care of Each Other
(community and philanthropy) and Take Care of the Earth (nature and
sustainability)—inspiring a major worldwide philanthropic endeavour, social
messaging, and educational activities. Children and communities are at the
heart of each activation.