Penske Media Corporation launches The Hollywood Reporter Roma with Brainstore Media

One of the leading entertainment media brands in the world, is launching its first European edition in its almost 100-year history. With its Italian debut, The Hollywood Reporter Roma will be a multimedia platform that includes a website, a print magazine, and a network of communities that will promote and highlight local experiences, national, and European events all aimed at the global market.

Brainstore Media, an Italian publisher and part of Artmediamix, led by Gian Marco Sandri, is a leader in the digital and global communication sector, as well as live broadcasted events.

"We needed to create an international partnership with an authoritative brand to cover a market space in entertainment publishing that exists and follows an exponential trend like the development of streaming platforms," - says Gian Marco Sandri – “ Rome is the city of cinema, it has made history in entertainment, from the Colosseum to Cinecittà. The convergence of Italian successes in art, sport, music, and cinema has restored Italy's centrality, that is reflected and fueled by the bridge between Rome and Hollywood, not just for the entertainment industry but also beyond."

Concita De Gregorio will lead The Hollywood Reporter Roma, scheduled to launch in April. According to De Gregorio, “The Hollywood Reporter Roma aims to promote Italian quality and creativity worldwide, without constraints, intercepting cultural and social changes. The audiovisual medium has become central to the process of knowledge and education for new generations, and it will continue to be, so it is a great joy to work with an editorial staff of young and very young people to give space and voice to.”

Nekesa Moody, Editorial Director of The Hollywood Reporter , oversees editorial operations of the entertainment media brand in the U.S. "There are incredibly interesting and innovative projects coming out of Italy,” says Moody. “We’re excited for De Gregorio to develop an identity authentic to the culture, while still showcasing the world class reporting, photography and video our U.S. readers have come to love and trust.”

The Hollywood Reporter is committed to expanding the reach of our premier entertainment content globally,” says Victoria Gold and Elisabeth Rabishaw, Executive Vice Presidents and Co-Publishers of The Hollywood Reporter. “We announced a digital expansion into Japan in January and are thrilled to be expanding our footprint in Europe, in Italy, this spring.”

About The Hollywood Reporter

The Hollywood Reporter (THR) is a flagship entertainment media brand, offering in-depth reporting, analysis, unparalleled access, world-class photography and video, and feature exclusives in its award-winning weekly magazine and dynamic website. The Hollywood Reporter also boasts prestigious live events, industry-leading philanthropic, empowerment and diversity initiatives and hugely successful video series including the Emmy-nominated “Close Up with The Hollywood Reporter.” It was named best entertainment publication at the 15th annual National Arts & Entertainment Journalism Awards in December 2022.

About Brainstore Media

Brainstore Media is an innovative and multipurpose publishing company supporting art and culture in Italy. Born from the decade-long experience of Artmediamix, a communication and marketing company that has worked over the years for several Italian and international brands with integrated communication projects, thus anticipating market trends in Italy and beyond. Today, Brainstore Media joins the group led by Gian Marco Sandri as a new generation publisher that will directly distribute content through a mix of channels that accommodates all modes of consumption of different target audiences, contributing to the internationalization of the Italian entertainment, cinema and television series industry. Brainstore Media debuts with the important partnership with PMC - Penske Media Corporation, a worldwide leading American company in information and media services, with the launch of The Hollywood Reporter Roma.